Storytelling is one of the most powerful tools we, as leaders, have to educate and inspire our teams toward a shared goal. But, do you know how to harness its potential, or where to find an example of effective storytelling in action?
History best remembers Bertha Benz as the daring wife of Carl Benz, the inventor of the world’s first automobile. Debuting in 1886 in Germany, the Benz-Patent Motorwagen was met with skepticism and widespread public disinterest. After nearly two years of dismal sales and a complete failure to attract investors, Bertha loaded her two teenage sons into the family prototype and set off on the first long-distance automobile trip from their home in Mannheim to her mother’s house in Pforzheim. The 66 mile journey was widely publicized and was groundbreaking—both for the mode of transportation, and because it was a woman undertaking this unproven method of travel. As sensational as this journey was, however, and as much as it piqued the public’s curiosity, it would not have been enough to convert interest to action without Benz’s masterful storytelling blueprint.
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